The two strokes in an X arent the same thickness, nor are their parallel edges actually parallel the vertical stems of a lowercase alphabet are thinner than those of its capitals the ascender on a d isnt the same length as the descender on a p, and so on. For the rational mind, type design can be a maddening game of drawing things differently in order to make them appear the same. Twenty one years ago, we began tinkering with a sans serif alphabet to see just how far these optical illusions could be pushed. How asymmetrical could a letter O become, before the imbalance was noticeable Could a serious sans serif, designed with high minded intentions, be drawn without including a single straight line This alphabet slowly marinated for a decade and a half, benefitting from periodic additions and improvements, until in 2. Pentagrams Abbott Miller proposed a project for the Art Institute of Chicago that resonated with these very ideas. As a part of Millers new identity for the museum, we revisited the design, and renovated it to help it better serve as the cornerstone of a larger family of fonts. Since then weve developed the project continuously, finding new opportunities to further refine its ideas, and extend its usefulness through new weights, new styles, and new features. Today, H FJ is delighted to introduce Ideal Sans, this new font family in 4. Ideal Sans is a meditation on the handmade, combining different characteristics of many different writing tools and techniques, in order to achieve a warm, organic, and hand crafted feeling. At ATyp. I in 2. 00. Charles Peignot award. Time. com provides previews of fonts made for Esquire, Lever House, e. Company Now, The Guggenheim Museum, The New York Times, and the Whitney Museum. He has worked on custom fonts for The New York Times Magazine, Times Mirror, Esquire and Mc. Graw Hill 1. 99. Hoefler has made many more custom fonts, but he asked me to remove the names of these fonts from my pages. From 2. 00. 5 until 2. General GG available for free here, here and here. In 2. 00. 6, HFJ published the Numbers family, 1. Bayside based on a set of house numbers produced around 1. H. W. Knight Son of Seneca Falls, New York, Claimcheck, Delancey, Depot, Deuce, Dividend, Greenback, Indicia, Premium, Prospekt, Redbird, Revenue, Strasse, Trafalgar, Valuta. They also made a 3. Verlag in 2. 00. 6 based on six typefaces originally designed for the Guggenheim. In 2. 00. 7, HFJ published the blended Scotch newspaper serif text family Chronicle, which led to Chronicle Screen. Smart in 2. 01. 5. Still in 2. 00. 7, we find the gorgeous 3. Bauhaus sans family Verlag about which HFJ writes From the rationalist geometric designs of the Bauhaus school, such as Futura 1. Erbar 1. 92. 9, Verlag gets its crispness and its meticulous planning. Verlags fairminded quality is rooted in the newsier sans serifs designed for linecasting machines, such as Ludlow Tempo and Intertype Vogue both 1. Midwestern newsroom for much of the century. But unlike any of its forbears, Verlag includes a comprehensive and complete range of styles five weights, each in three different widths, each including the often neglected companion italic. In 2. 00. 8, they released Archer, a humanist slab serif originally designed for Martha Stewart Living. Alice Monteiro De Barros Curso De Direito Do Trabalho Pdf To Jpg. It has a great range of features, including a classy hairline style. However, I see trouble down the road with the name Archer which has been used previously by several other foundries such as Sign. DNA, Arts Letters and Silver Graphics. Some say that Archer is just Stymie with some ball terminals. Nevertheless, it became a grand hit, and as been used by wes Anderson for The Budapest Hotel, and in Wells Fargo branding. David Earls on Archer with its judicious yet brave use of ball terminals, and blending geometry with sexy cursive forms, all brought together with the kind of historical and intellectual rigour you fully expect from this particular foundry, Archer succeeds where others falter. Poster featuring Archer by Courtney Mc. Nary 2. 01. 3. Sentinel 2. HFJs take on a Clarendon. Yet again, I cant understand why they picked a name already taken by many foundries such as Graphx Edge Fonts, alus, Comicraft, Dieter Steffmann, not to speak of a foundry called Sentinel Type. And they repeated that daredevil naming of fonts with Tungsten 2. Sparklefonts. Their sales pitch That rarest of species, Tungsten is a compact and sporty sans serif thats disarming instead of pushy not just loud, but persuasive. Douglas Wilson compares Tungsten with Alternate Gothic No. Morris Fuller Benton. Naming fonts is Hoeflers weakness. In 2. 01. 0, they again took an existing name, Vitesse, for their newest font family. The typophiles react to the slab family with praise I think theyre chasing Cyrus Highsmith, Dispatch and Christian Schwartz, Popular on this one. Doing a pretty good job of it tooLooks to me like the love child of Eurostile and City. To continue the trend, they published Forza in 2. Forza by Michel Luther at Die Gestalten surely, there must be a way to choose original names. St. Augustin Civilit St. Augustin Civilit is a digitization of Robert Granjons extraordinary type of 1. Ensched type foundry, Haarlem. This typeface is reproduced in Civilit Types by Harry Carter and H. D. L. Vervliet Oxford Bibliographical Society, by the Oxford University Press, 1. As figures and punctuation were lacking in the original, these have been borrowed from two other Granjon types, the Courante and Bastarde of 1. The remainder of the character set has been invented. In 2. Idlewild. HFJ also sells a package of various number fonts.